OLIVE + COYOTE - Santa Cruz, CA

Rebranded merchandise for a local flower business. Collaborated with business owner to sketch and create a new and improved sticker and sweatshirt design. Inspired by 70s design style to match the aesthetic of the business’s iconic Volkswagen truck.

 
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Final stickers and sweatshirt mockups for Olive + Coyote

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Left: Original Merchandise

The original merchandise was a hand-drawn design and didn’t allow for much flexibility of use. To add a bit more color and scaleability I created a text-based logo that can be applied to various items. The business owner also wanted to include the VW bus in the graphic, so I designed a sweatshirt back that can be used alongside the text graphic. Above is an example of a few designs that we started with and later narrowed now and adapted for use.